2IIM, part of Ascent Education, coaches students to crack the CAT exam. Founded by K Saravana Baskar in 2001 and run by Rajesh Balasubramanian, 2IIM offers comprehensive CAT preparation courses featuring videos, quizzes, practice tests, and slideshows.
Once a 100% classroom-based business, 2IIM shifted online with Learnyst’s support. In just 18 months, 2IIM’s online revenues surpassed classroom revenues, with expectations to double again this year.
Learnyst provided a seamless, innovative platform that allowed 2IIM to deliver its courses in signature style, combining presentation slides, video, PDFs, and quizzes. Their proactive support and constant product improvements have played a key role in 2IIM’s growth and success.
Double Online Revenue: 2IIM expects to double its online business this year.
18 months: Time it took for 2IIM’s online revenue to surpass its classroom revenue.
Robust Course Offering: Courses are appreciated for their interactive and comprehensive format.
