Ekcel Academy, founded by CS Alok in 2011, aims to simplify professional courses for students from all backgrounds. They emphasize personalized learning, ensuring students receive guidance not only to pass exams but to become professionals in their field. Over the years, Ekcel Academy has trained over 7,000 students, offering online video classes and continuous mentorship.
Initially, Ekcel Academy struggled to transition their coaching online in a seamless way. They experimented with pen drive-based solutions, which provided limited access to course materials. Additionally, they explored other platforms like Teachable and Kajabi, but these competitors did not meet their specific needs, particularly in terms of ease of use and customer support.
In July 2019, Ekcel Academy partnered with Learnyst to launch their online video lectures. What they discovered set Learnyst apart:
Easy-to-use interface: Teachers and students found it intuitive and simple to manage.
No technical expertise required: Teachers were able to upload content without issues, allowing the team to focus on creating high-quality content.
Exceptional customer support: The Learnyst team was always available to help, providing timely assistance via phone and email.
In 1.5 years, Ekcel Academy saw an 8x increase in revenue and trained 60 times more students than they did with traditional classroom setups. Key factors in their growth included:
SEO & Organic Marketing: With Learnyst’s guidance, they optimized keywords and social media efforts, resulting in increased student traffic.
Social Media Presence: Their YouTube channel, featuring videos on CS exam tips and preparation, helped market their courses to the right audience.
Robust Platform: Learnyst’s platform scaled effortlessly with their growing student base, ensuring no compromise in quality.
Since partnering with Learnyst, Ekcel Academy has seen tremendous growth, with an 8x revenue increase and a dramatic expansion in their student base. They continue to offer personalized learning experiences, focusing on professional courses like CS, and have strengthened their presence on social media platforms like YouTube, helping them reach new audiences. With over 7,000 students trained and a robust online platform in place, Ekcel Academy is now a go-to resource for students seeking success in professional courses across India.
