Xylem, led by Dr. Ananthu S Kumar, is a leading coaching institute specializing in NEET and JEE exam preparation. With a strong commitment to quality education and guidance, Xylem has grown exponentially, serving over 254,000 students and becoming a trusted name in NEET coaching.
Since 2020, Xylem has leveraged Learnyst’s advanced features to scale its online education business, reaching a remarkable 255 crores in revenue. Learnyst's DRM security, robust infrastructure, and marketing tools were instrumental in helping Xylem achieve:
With Learnyst, Xylem sent over 3,500 emails and 16.3 million push notifications, driving engagement and resulting in 254,000 learners. By tapping into a vast YouTube network with over 30 channels and 3 million viewers, they bolstered their reach and ensured consistent growth.
Xylem’s hybrid model—combining online and offline learning—fueled significant growth, achieving a 1.7 million test attempt milestone. In 2022 alone, Xylem secured over 500 MBBS selections, reflecting the success of their comprehensive approach.
At the core of Xylem’s operations is its commitment to test prep, specializing in NEET and JEE exams. With over 3 million students benefiting from their free classes on YouTube and 100,000 paid enrollments in their online courses, Xylem has expanded its reach through hybrid learning centers across Kerala.
Their recent partnership with Physics Wallah (PW) aims to strengthen their presence in South India, with plans to expand into Tamil Nadu and Andhra Pradesh. Together, they are shaping the future of education across southern India.
To further enhance the learning experience for NEET students, Learnyst worked closely with Xylem to develop a custom app tailored to their unique needs. With inputs from Dr. Ananthu S Kumar, the app was designed with the following key features:
Content-Focused Experience: Prioritizing the delivery of educational content rather than course pricing, allowing students to access trial content for free.
Lead Generation Aligned with Sales Strategy: Students were encouraged to provide contact information to access free content, helping Xylem’s sales team generate leads.
Engaging Free Content: The app featured a dedicated newsfeed called "Pearls", which provided free content, along with sections for a Daily Quiz and a Daily Dose of current affairs to keep students engaged.
