2IIM coaches students for cracking CAT exam, to pursue post-graduation in reputed management institute in India.
2IIM is part of the Ascent Education group that was founded by K Saravana Baskar in 2001, and is currently run by Rajesh Balasubramanian. Rajesh and K. S. Baskar are alumni from the IIMs. Rajesh has scored 100 percentile in CAT 2011, CAT 2012 and CAT 2014. He likes few things more than teaching math and insists to this day that he is a better teacher than exam-taker.
We tried 3 different vendors for our test series and 2 different vendors for the online course. Our vendors were too keen on creating a service for us and not keen enough on building a robust product.
We had very specific vision of how 2IIM courses should be presented to students. The topic in courses should be combination of Presentation slides containing Image slides, video slides, pdf slides and quiz slides. Student should be able to use same topic in dual mode - Detailed study or quick revisions. With Learnyst we have created courses in 2IIM signature style and the courses are well appreciated by our students. Learnyst team is doing a wonderful job.
The product they have provided us with is excellent and they have built it with enough vision to last two cycles. But more important than this is their willingness to do two key things :
It took us 7 years to build the classroom business, but merely 18 months to roll out and expand the online business.
We expect to double out online business this year as well.